Tom’s journalism research career began when he founded the Project for Excellence in Journalism and the Committee of Concerned Journalists in 1997. Both initiatives were funded by Pew Charitable Trusts. PEJ later became one of the five founding projects of the Pew Research Center. Tom spent, in all, 16 years directing media research under the Pew aegis. In 2013, as Executive Director of the American Press Institute, he created a new research initiative, the Media Insight Project, a partnership of API, the Associated Press and the research institute NORC at the University of Chicago. Since joining the faculty at Maryland in 2021, he has continued to work with NORC as a Senior Fellow and also led research projects at Maryland, particularly in partnership with the Local News Network. The links below are some of the more important examples of that work.
- What “jobs” people in Maryland need news organizations to do
- Civic Cynicism in the United States
- Mapping the Maryland News Ecosystem: A study
- Do Americans share journalism’s core values?
- How Americans decide what to trust on social media
- The future of digital advertising
- Why people subscribe to news and what it says about the future of journalism
- My Media, The Media: Trust in media depends on which media you mean
- How people’s politics affects their news consumption
- Why people pay for news
- How to make people more news “fluent”
- What the public and the press do — and don’t — understand about each other
- How the press and public can find common purpose
- A survey of three generations of journalism graduates
- Twitter and the News
- The Personal News Cycle
- Millennials and News
- The Ethics of Nonprofit News
- What Makes People Trust News
- State of the News Media Reports
- How News Happens: A Study of the News Ecosystem of One American City